kat hughes
LA-based copywriter with a comedy background.
The goal of this 60-second web spot was to demonstrate how seniors could get around by using Uber on their Grandpad, a tablet designed to help older folks connect with their loved ones.
While some might assume seniors’ errands consist solely of doctors appointments, I was inspired by my late grandma who often had a busier social life than I did. Her schedule was packed with “wine and words” social mixers, volunteering at a pre-school, and the highlight of her week: tap dance class.
The costume featured in this spot is taken directly from my grandma’s tap troupe, “Raisin’ Canes”.
They were pretty good.
dir. Matthew Szewczyk