kat hughes
LA-based copywriter with a comedy background.
We hear what they call us: “dream car.” And we’re flattered. Truly. But when you label something a “dream” it becomes unattainable. Porsche doesn’t belong on a pedestal, it belongs on the road. In the wind. In the world. Driving one might feel like a fantasy, but it’s not. It’s more. It’s real. And it’s here.
#thefastestfood
You can put a Porsche on a pedestal, or you can put a pizza on a Porsche. Or a burger. A party platter of subs.
When you stop thinking about Porsche as your someday car, it becomes your everyday car. Not just your ‘big date’ car. Your cheat day, lazy day, combo-meal car.
And when you put fast food on a Porsche… it becomes the fastest food.
Tag a photo of #thefastestfood and we’ll feature your Porsche feast on our socials.
Created at the Book Shop School of Ads / CW: Kat Hughes, Meg Huckaby, Nathan Shapiro
Forget animal style, we’ve got a much more stylish secret menu item in mind.
When you tag a photo of your Porsche with the #thefastestfood we’ll DM you the password for Porsche’s exclusive secret menu.
Who needs a dream when reality is this tasty?
Porsche Reddit Recap
Porsche Reddit is a robust thread filled with well-informed hot takes, detailed musings, and respectable skepticism about everyone’s dream car. We appreciate your dedication to hashing out all things Porsche in the depths of a Reddit thread and will partner with Reddit to create an end of year Porsche Reddit Recap. Think of the Spotify Wrapped but with stats like number of technical specs mentioned, which Porsche fits you based on your comment style, and, of course, how many times you mention “dream”.
And then, we want to turn those online stats into driving stats and get our fans…
Out of the thread, on to the track
The Porsche Sprint Challenge is an elite race with A-List participants from the likes of motorsports royalty Jan Magnussen to high profile celebrities like Patrick Dempsey. And while we’re proud of creating such a respected event, we know it can seem like an unattainable dream. Using data from the Porsche Reddit Recap, we will invite our biggest Reddit crusader, as well as the biggest skeptic, to step out of the sub-threads and into the driver’s seat. They will get trained by Patrick Long, one of the most accomplished sports car drivers of his generation and get to hit the track for an opening lap of the 2025 Sprint Challenge. Because it’s not just about dreaming. It’s about making those dreams a reality.
