kat hughes

LA-based copywriter with a comedy background.

Dolan is a socially-conscious premium scrubs label focusing on inclusive sizing and feedback from real healthcare professionals.

I worked with Dolan on brand voice, naming, product descriptions, socials and email.

We wanted to create a voice that was inviting and a little cheeky while also highlighting their use of the latest innovations in textile technology.

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Our Nava Dropped Shoulder Scrub Top is your go-to piece to throw on before going out and crushing your day. Made in our signature CORE fabric, Nava’s also got a drop shoulder sleeve and an easy fi.png
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Product Description, Brand Voice: We wanted to have some fun with the product descriptions by weaving in specifics that directly spoke to our healthcare professional consumer base.

Product Description, Brand Voice: We wanted to have some fun with the product descriptions by weaving in specifics that directly spoke to our healthcare professional consumer base.

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