kat hughes
LA-based copywriter with a comedy background.
It feels great to crush a workout. Hit that personal best. Max out on the weight floor. But after the cooldown, there’s a burnout round: Life. And life is exhausting.
Chasing your kids around the yard can feel like entering a 400 meter Olympic trial. Thirty minutes of small talk over tapas? A marathon.
But those are the reps that really count. The ones that start after the finish line.
Because we believe the finish line is just the beginning.
We believe there is life after workout.
The LMNT Pee Test
Hydration matters for more than just workouts. And it’s easy to forget to hydrate when you’re out and about.
What’s the tell-tale way to know if you’re properly hydrated? The color of your pee, of course.
We'll outfit public restrooms with QR codes that unlock a hydration self-test. Simply scan your pee with your smartphone's camera and our AI will analyze it for hydration based on color. Depending on how you score, the site would connect you with science-based hydration facts. Low score? You get an LMNT discount code.
Kind of gross. Very empowering.
What’s your Life-athlon?
Running, swimming and cycling: the traditional triathlon.
But what about those of us who give 100% to life after the finish line?
Let's start a movement to define the three leg's of life's many triathlons however we want. Our fans can share what passions drive them to pursue their fitness goals.
Maybe it’s canoeing, community gardening, and karaoke. Or snowboarding, cross-stitching and coaching their kid’s soccer team.
Post a reel and the LMNT team will choose winners who will receive gift cards that support these hobbies.
And of course, a pack of LMNT to fuel every leg.
Created at the Book Shop School of Ads